MSD Showcases Wide-Format Printing & Decorative Material Solutions at 2026 Shanghai APPPEXPO

From March 4 to 7, 2026, the Shanghai International Advertising, Signage & Printing Technology Exhibition (APPPEXPO) was held at the National Exhibition and Convention Center (Shanghai). MSD participated in the event, presenting a range of material products tailored for commercial scenarios, specifically addressing the needs of the advertising signage, printing, and packaging industries.

At the booth, the company highlighted its Cloud Art Film, Printable Wall Covering (width from 1.26 to 3.2meters), Self-Adhesive Wall Covering, and Wide-Format PET Backlit Film and PET Blockout film. Notably, the seamless art wall covering features a maximum width of 3.2 meters, which minimizes splicing work and enhances decoration efficiency for large spaces. The Translucent Film-97 is designed for light box advertising, balancing light uniformity with image clarity. Meanwhile, the printable self-adhesive wall covering simplifies construction processes through its self-adhesive design, catering to the rapid renovation needs of commercial spaces.

Printed samples on display covered diverse styles ranging from botanical patterns and portraits to cartoon images, demonstrating the material's excellent compatibility with high-precision inkjet printing.

During the exhibition, MSD engaged with professionals from advertising production and interior design, discussing practical applications of wide-format materials in shopping mall displays, hotel soft furnishings, and outdoor signage. Several purchasers expressed interest in the weather resistance of the double-sided PET film and the eco-friendly performance of the self-adhesive wall covering, noting that these products effectively balance creative design with construction efficiency.
Through on-site interactions, the company gathered feedback regarding "color reproduction in large-format printing" and "adhesive stability of self-adhesive materials in humid environments," providing references for future product optimization. MSD stated it will continue to monitor technological iterations in the advertising printing industry and help customers improve project execution efficiency through material innovation.